I don’t think they are all clueless — that is why they sometimes post a video that STOPS when he starts talking to the microphone.
I would love to see any one of them explain, step by step, how you would fake the existence of this family, and the death of the daughter, such that nobody who ever knew them could figure it out.
And yet one guy insists that there are 20 such families, all fake, all pretending, and that the rest of us are idiots for not noticing.
Which is why it must be true. But you have to admit it was so incredibly convenient for a gun control agenda, and there are a lot of very strange things about it. Be patient and kind with people who are disbelieving, engage them in dialogue. I see people who are frightened in a healthcare setting and whose children are dying, and it is just so incredibly hard for me to reconcile those smiling, laughing, interviewed parents of recently killed children with my other reality.