I believe their plan-after-winning reflects their plan-to-win. RINO losers. It really took some incompetence to lose to nobama and his commie friends.
He ran an urban centered democrat style primary race and I wasn’t the only one to notice it. Rush Limbaugh pointed it out after Michigan where Santorum won 57 of our 83 counties and a 50/50 split of the congressional districts with Romney winning the Detroit centered districts.
He wasn’t worried about winning over voters, he was worried about pure numbers. If he had run a more traditional GOP style race it could have been a landslide in the general election but I’m not sure he could have won the primary by conventional means.