I don’t believe you can get people to not use the word assault rifle.
But you may be able to change the functional definition.
Sort of like the word axe. An axe could be and has been used to chop people into pieces but you think of chopping wood for winter or a fireman’s axe when the word is used.
If we used the word assault rifle but tied it at the same time to some emergency stopping job the rifle may be more universally accepted.
The assault rifle could be used to stop gang sexual assaults, or stop violent anarchy based assaults on business, or stop assaults on homes, businesses, or people by rioters/looters in times of emergencies. Or assaults on the constitution by tyrannical politicians.(my personal fav)
That way whenever the left mentions assault rifles the public visualizes stopping some horrendous thing about to happen to them.
Why don’t we start referring to semi-auto rifles with 30-round magazines as assault prevention weapons, or assault deterrent weapons in all of our communications?
This should be the lingo used in all discussions, public and private.
“Assault Weapon” = any weapon that might be useful to have around for defense in the event that you are assaulted.