[Mastador1]

Despite what seems to be the reasoning here, most people I have spoken to, including many seniors, the most common reason for not shopping at Penney’s is the lack of sales and coupons. People love sales and coupons because real or imagined they believe they are saving money.

[Buckeye McFrog]

the most common reason for not shopping at Penney’s is the lack of sales and coupons.

Got that right. Kohl's has taken the hint and begun cranking out coupons with a vengeance. Hence you can barely get in their parking lot most days.