I cant disagree with that, obviously they have been massacred on the communication war.
They need to have an organized realistic strategy on how to beat Obama and that includes generating consistent popularized talking points that all their house/Senate members must be briefed on.
They need to be more populist (in talking points) .
They need to be organized and united as a team
They need to accept reality.
Reality is that voters will not now accept spending cuts to themselves or anyone they like without taxes going up on those making much more than them in return as 'fairness'.
Reality is that taxes are going up on everyone if nothing is done.
Reality is that if you want voters to believe that it is bad for them to have tax increases on those making much more than them, then you have to show them that it is true with a current example, Obama. There is nothing that can be said now that will do that, it there was then Romney would have won.
Do it the same way that O (was forced to) extended cuts on ‘the rich’ for two years then made an major issue of it for those years to beat Republicans and a big trap for them now. Show them that they are bad.
Learn from success not failure.
I'm not convinced the voters would accept significant spending cuts no matter how much you raised taxes on the "wealthy."