“Sears has awesome tools which don’t break and do the job,”
That is true but it might interest you to know that while the “Craftsman” tools are guaranteed for life, the tools that have only the “Sears” name are not guaranteed for life. The “Craftsman” name has to be on the tool to get the guarantee.
The "Craftsman" (which I call CRAPMAN) guarantee is only good for hand-tools, specifically those without motors (gas or electric) and those that do not require electricity.
In short: wrenches, hammers, screwdrivers, pliers, etc.. all have the CRAFTSMAN "lifetime" guarantee. Power tools with the CRAFTSMAN name on them DO NOT.
I still have a failed socket wrench that says CRAFTSMAN on it that SEARS will NOT replace because it's not "completely broken" yet. Funny, it's been not "completely broken" for 20 years.
Bastards. I hope they go under. (And I say that as someone who put himself through college working for Sears.)
Still, I guess the Sears brand is no worse than what everybody else sells. Great marketing slogan, eh?