Perhaps he should shift his focus to all the children killed in the cease pool inner cities every night of week.
That's the funny thing here. If you watch the full "brainwash on guns" video (can be viewed
here) he's clearly talking about black-on-black gun violence and the prevalence and acceptability of the use of guns in the black community being driven by black-targeted media.
So he actually gets part of it right - he starts off talking about being able to deal with a culture of violence and death perpetuated by the media. Then he talks about trying to get creative to make guns "uncool" within the black community.
Up to that, I agree with him. Guns aren't supposed to be "cool". They are incredibly dangerous and destructive tools, tools that have a right and proper place within our society from both a sporting/hunting and a personal security perspective. While the right to bear them needs to be maintained, firearms definitely need to be taken and treated seriously given their purpose and capabilities. The cavalier approach to them perpetuated by the media and existent throughout American society is very much part of the problem here.
The part where he loses me is where the logical leap that once people are "brainwashed" into seeing guns as uncool that they'll also see them as unnecessary (both for them and for others) ... making efforts to ban them much easier.