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Why The Hot Sauce Industry Is The New Craft Beer Industry
Business Insider ^ | December 11, 2012 | Jason Daley

Posted on 12/15/2012 6:51:23 AM PST by PJ-Comix

In April research firm IBISWorld declared manufacturing of the spicy condiment to be one of the 10 fastest-growing industries in the U.S., with average company revenue jumping 9.3 percent per year over the last decade.

Even though the segment is small—roughly 5,500 people employed by 218 sauce companies, an industry valued at $1 billion—it packs an entrepreneurial punch.

(Excerpt) Read more at businessinsider.com ...


TOPICS: Culture/Society
KEYWORDS: hotsauce
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To: muawiyah

Are they called “Home Town Buffet” in some parts of the country. Googled it and that’s what I’m coming up with. I live in California.


161 posted on 12/15/2012 9:54:39 AM PST by LibWhacker
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To: joe fonebone

that gets my vote too . i don’t care for the garlic version . i add it to my faux bloody mary mix that i mix myself. about ready to give a local bar a sample makes a bloody mary taste so good


162 posted on 12/15/2012 9:57:24 AM PST by mt tom
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To: chesley
Well, m'FRiend, next time win the bet AND don't punish yourself. Chemistry of food lesson coming up...ready?

The active chemical principle, the 'hot' chemical (it isn't hot in any way, but it reacts with calcium ions present on your tongue, in your cheeks and your esophagus to produce a sensation of 'heat') is called oleoresin capsicum. This is an interesting chemical for a number of reasons, but the reason that applies here is that it is a first cousin, speaking chemically, of the B-vitamin complex.

Now, what do ALL the B-vitamins have in common? Anyone, anyone, Bueller...?

They are all soluble in fat, as is the oleoresin capsicum found in habaneros, Jamaican golds, Peruvian camachacas, even bhut jolokis (the infamous 'ghost' pepper of India, the world's hottest).

Therefore, next time you make such a wager, don't rely on your machismo, win the bet handily, and don't inflict ANY suffering on yourself. Here's one way:

If you're allowed a beverage of choice (in the wager), choose buttermilk. Whole milk works, but buttermilk is the gold standard. Eat the habanero by biting it once or twice, then add a mouthful of buttermilk, swish it around well in your mouth, and swallow...ideally in one gulp. You should feel only a minor tang, not anything painful AT ALL. Of course, if you want to stack the deck against the chump you're betting, drink (SLOWLY) a full glass of buttermilk before beginning to eat the peppers, swishing around in your mouth, and allow it to trickle down your throat. Then, a sip of buttermilk with each pepper you eat. Voila. You will fear no pepper on earth by doing so.

Please note that water and beer (active principle, ethanol, of course) are NOT solvents of oleoresin capsicum except to a small degree. Washing down a hot pepper with a beer probably has the net effect of spreading the oleoresin capsicum all through your upper GI tract. Not a good idea.

Alternately, w/o a beverage, you can STILL beat the chump. Simply stick a pat of butter in one cheek (both, if you're going to eat more than one pepper. Make sure the butter gets well mixed into the pepper as you chew, and you're good to go: no pain, but monetary gain.

Best of the Season to you, and FReegards!

163 posted on 12/15/2012 9:57:34 AM PST by SAJ (What is the next tagline some overweening mod will censor?)
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To: LibWhacker

Lose your bag of question marks?


164 posted on 12/15/2012 9:57:56 AM PST by LibWhacker
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To: mylife
not only is it chopped veggies/tomatoes with oil, or not, even it's name is CHINESE ~ cat si ap in Hokianese albeit in the 8 tone language found in Central Java and Malaysia. The traditional characters according to yellowbridge.com are: 番茄酱 ~ the mandarin version is quite different.
165 posted on 12/15/2012 10:03:36 AM PST by muawiyah
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To: ROCKLOBSTER
Well, having had a full -- and I mean FULL -- tour of the Sang Chup facility outside Bangkok, I can say definitely that the aroma of that place was NOT like a lobster-bait truck.

It was at least 3 orders of magnitude worse, almost to the point of my gagging, until my sense of smell shut down. After which, it wasn't too bad at all. Couldn't smell anything remotely 'fishy' for a month w/o thinking about puking, but what the hell. The effects passed by, somewhat later than sooner (shrug).

And I still love nuoc mam...to cook with.

;^)

166 posted on 12/15/2012 10:05:50 AM PST by SAJ (What is the next tagline some overweening mod will censor?)
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To: supremedoctrine

Sriracha goes well on sashimi!


167 posted on 12/15/2012 10:07:22 AM PST by muawiyah
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To: SAJ

China rules ~ no dairy or dairy byproducts ~ straight up ~


168 posted on 12/15/2012 10:11:30 AM PST by muawiyah
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To: SAJ

China rules ~ no dairy or dairy byproducts ~ straight up ~


169 posted on 12/15/2012 10:11:48 AM PST by muawiyah
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To: mplsconservative
Have you ever tried the Caribbean El Yucateco?

No I have not seen it yet. Sounds great. I discovered Yucateco Sauce on a trip to Yucatan in 1986. All the eateries had bottles on the tables. Great on roasted pork too.

170 posted on 12/15/2012 10:18:15 AM PST by Minutemen ("It's a Religion of Peace")
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To: JRandomFreeper

Balanced hot. Did you study anything about wasabi? I quit ordering restaurant dishes with wasabi because there was so little taste of wasabi in them. I realize the stuff is expensive but why bother to put it in a dish if you have to hunt for the flavor.

I grow my own now. Takes two years or more to get a decent root so I have another year to go. I buy the powdered wasabi but they are all cut with mustard or horseradish.


171 posted on 12/15/2012 10:23:52 AM PST by Cold Heart
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To: SAJ
B vitamins are water soluble. A D E and K are fat soluble.

/johnny

172 posted on 12/15/2012 10:33:45 AM PST by JRandomFreeper (Gone Galt)
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To: Cold Heart
Did you study anything about wasabi?

Yes. It was in my research. You can get pure powdered wasabi, but, as you say, it is expensive.

Never tried planting it. I may have to try that.

/johnny

173 posted on 12/15/2012 10:36:11 AM PST by JRandomFreeper (Gone Galt)
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To: ImJustAnotherOkie
What’s fun is chinese mustard. Blows your sinus up for a few seconds then poof nothing. Lots of fun.

As a child in DeKalb County (Georgia) schools in the early sixties, Safety Patrol kids were rewarded with a train excursion to Washington DC and New York City.

In NY they took us to Chinatown for lunch. Now I had never eaten Chinese in my life so I ordered a hamburger. Saw the mustard sitting on the table so I just did what I normally do....slathered it on.

One bite and the shock and surprise made my eyes get as big as saucers and I wanted to flee and drink up the East River.

174 posted on 12/15/2012 11:07:14 AM PST by eddie willers
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To: mylife

Does the Sriracha replace an ingredient like chili powder or is it more of an additive?


175 posted on 12/15/2012 11:08:57 AM PST by winodog (Thank you Jesus for the calm in my life)
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To: JRandomFreeper
A misstatement on my part, and for that I do apologise.

However, other conditions aside, oleoresin capsicum and its correlate chemical found in the other major branch of the pepper family, capsaicin, are indeed fat-soluble (easily demonstrated on your kitchen counter, btw) and I stand 100% behind the commentary about ways of eating even the hottest peppers w/o pain or discomfort.

Feel free to conduct experiments on water-solubility vs. fat-solubility regarding either oleoresin capsicum or capsaicin (ever wondered why capsaicin, packaged as a dietary supplement, is ALWAYS coated?). I believe you'll arrive at the correct conclusion after about 2-3 tries, no more.

176 posted on 12/15/2012 11:20:17 AM PST by SAJ (What is the next tagline some overweening mod will censor?)
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To: muawiyah
OK, as you prefer.

On whatever day you would like to have such a contest, I believe I'll be in Philadelphia. If you happen to be in Philadelphia that day, I'm quite certain I'll be in Cucamonga.

Best of the Season to you!

;^)

177 posted on 12/15/2012 11:23:43 AM PST by SAJ (What is the next tagline some overweening mod will censor?)
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To: muawiyah
No dairy? OK. I'll just bring along some salted lard.

>>...couldn't resist...<<

;^)

178 posted on 12/15/2012 11:25:40 AM PST by SAJ (What is the next tagline some overweening mod will censor?)
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To: PJ-Comix

After Death Sauce is what I use. Very good heat without masking the flavor of the food itself.

http://extremefood.com/shop/product.php?productid=1

179 posted on 12/15/2012 11:26:49 AM PST by Capt. Canuck
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To: SAJ
As I said earlier, I did a white paper on the molecule and its variants. There are many. The paper included original research, which was funny in itself, given that I had questionaires near the restrooms of the school.

The number of volunteers dropped quickly after some tests.

/johnny

180 posted on 12/15/2012 11:29:24 AM PST by JRandomFreeper (Gone Galt)
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