*** it lets them sell their products to customers who are very price sensitive, without lowering the price paid by people who are too busy or embarassed to clip coupons.***
I never see coupons on the items I like to buy. Coupons are nothing but a bribe to get people to buy foods they normally don’t buy or use.
It is rather irritating to get behind someone in line who suddenly pulls out a handful of coupons for a dozen cake mixes or other items because they are 10 cents off! then they get into an argument with the cashier because half of the coupons are expired.
As I have said before, I don’t use coupons because there is nothing I want to buy that has a coupon on it.
Opps, I forgot to mention those groups that go around selling booklets of coupons which you find the stores will not accept.
Groupon’s Andrew Mason made one of business’ stupidest decision when he turned down Google’s $6 billion buyout offer. Incredible. Pride goes before the fall, and Mason has proven it!
I’ve only used Groupon once. I bought a coupon to help defray the cost of dinner at a restaurant I’d always wanted to try.
We went to the restaurant, ordered somewhat more than we usually order, because we wanted to try a greater range of menu items, since it was our first time. The cost of the meal was several times the value of the coupon. Additionally, as I always do when using a coupon in a restaurant, I tipped (generously) on the cost of the meal BEFORE taking into account the coupon.
I’m happy we went. It was a moderately pleasant experience and we’d talked about going there for a couple of decades, so we satisfied our curiosity.
So, it was a real win for the restaurant to use Groupon.
It would have worked well for the restaurant except for three facts: 1) it was modestly overpriced; 2) the food wasn’t quite that good and 3) the service, though cheerful, was a little lackadaisical.
If I’m going to pay premium prices, I expect premium food and service.
Getting folks in is one thing. Keeping them coming requires execution.