FUBJ and FUNG didn't get the R nomination by crushing their competitors in the R primary and then losing to O by running a lame campaign. But Romney did that.
Obvious Rule #1 : Don't insult the voters before your election.
Obvious Rule #2 : Don't expect a R candidate who takes a bunch of positions that he (himself) don't believe in to win an POTUS election. (exhibit A = McCain, Exhibit B=Romney)
Yeah, how did Romney expect to win the votes of the welfare / food stamp crowd by insulting them?
Are you serious?