I argued since September that Romney needed to nationalize his message, and augment it with coattails in each state. Romney needed to present a leadership team beyond Ryan, and run on the strength of that team. Romney should have appeared in each state with their House and Senate candidates, and campaigned on a message of sending his team to Washington to put the country back on track.
He didn't. Instead, Romney ran a passive, safe (or so he thought), campaign that lacked focus. Instead of building and maintaining momentum, Romney coasted on the little momentum he did gain from the first debate, and then let events sweep him from the news in the final weeks of the campaign.
-PJ
Sounds like you agree with my shadow govt idea like they have in the UK. Like Romney should have already had a cabinet announced in the summer and campaigned with them as a team. For some reason only the P and VP run together in the US.
If he had a full cabinet put together and ran so people knew the entire new administration I think that would have helped.
It would be a good idea for 2016./