Actually, the mantra of the left has been Republicans are heartless rich white guys for .... oh.... decades now ?
Republicans are heartless ! Everyone says so !
PR campaign on news, TV, radio, print, movies, schools, colleges...
Repub machine counters that with the “we’re kinder, gentler”, “compassionate” heartless rich white guys.
So... Repub politicians usually don’t even deny the accusation.
Romney campaign was continuation of the same strategy.
I was 11 years old in 1956 when I first heard it. That and Eisenhower would take away old people's Social Security checks.