Romney and a lot of the GOPe do not grasp that many of us are suck of the garbage:
1. Government abuse like war on drugs, TSA, NDAA, civil forfeiture laws, etc
2. Govt mandates
3. Meally mouthed political speak
Etc etc.
Romney cam across as just as big an advocate for big govt and intrusive govt as obama did with an unlikable way about him.
The liberal Massachusetts governor was the least social conservative candidate in GOP history for sure.