I hate that abercrombie store with its blaring “music” and its bags with nekked heathens on them. Last time I was there, I asked to talk to the manager about the volume of the music and told them it was driving the customers away and I also asked if they didn’t have a bag without a shaved chest on it. I was only there because my then 14 yr old wanted something from there. I cannot stand that place and it is not cool.
Now, that being said about your chosen name, I will respond to your erroneous message. Values is the only thing. Period. In good times and in bad.
Back in the 1980s it was a tasteful store that sold sportswear -- sort of a cross between Orvis and Brooks Brothers.