[GVnana]

The author of the book gave me a copy at a business symposium once, and I've never forgotten the basic principle.

Love is the Killer App

In an age of increasing dependence on technology -- with automated and remote communications -- human contact and authentic interest attain value far in excess of the time committed.

[GVnana]

It appears that in its singular focus on competing technologically with the Obama campaign, the Romney team neglected to adequately account for and organize the essential human element necessary to any grassroots undertaking. Thus when its technological efforts failed, the campaign was left without a Plan B, and its volunteers were forced to fly blind at the moment the campaign needed them most.

"I think sometimes people get enamored of technology and they take people out of the mixture because its easier," Republican strategist Dave Carney told Business Insider.

That, and the apparent belief that getting people to the polls could be accomplished at the last minute with no prior contact. Complete lack of reach to voters and stupidly passive strategy.