Exactly that has always been my point. We can’t target an entire network there is too much spill over sponsor wise.
What we can do is target a small segment like news.
If we just concentrate on nbc news sponsors we can make them pay a price. Will it stop them? Maybe not right away but what it will do is any potential sponsor of nbc news will know that his ad money will be wasted compared to any other ad buy. That alone will matter.
Did some of you watch Meet the Press???
Who sponsored it? What commercials did you see or are seeing this morning????
Let’s just start with these.