I used to shop at Penney's a lot. I started not liking the way the clothing changed (couldn't find anything I wanted to buy). At this point, the local Penneys (Seattle area) has so little product on their floor that it isn't even worth going in to look. I used to be able to find things for one of my daughters; but, there just isn't anything to look at any more at that store.
It is very evident they are done.
I quit shopping them as well, and also Target. As long as we continue to support businesses that cater to the degenerates, it only serves to make them believe that everything is ok with what they are doing.
The same with musicians, stars, etc. I refuse to support any of their careers. They, too, need to feel the brunt of their lifestyle choices and support of liberal causes.