[TruthWillWin]

The simple reason he lost was because less Republicans (and perhaps Independents) voted in 2012 than in 2008.

Hard to understand why, Romney ran a much better campaign than McCain?

[Homer1]

D turnout was severly depressed too. Romney needed to do the “rock star” thing and get on all of the low information voter shows like the view, letterman, the daily show, MTV etc. The typical schlub didn’t even know who he was. McCain has little personality and he manages to do this. Bush even got kissed by Oprah. That is how you get these couch potatoes off their asses to vote brohans; and you can take that to the bank!

[ari-freedom]

“Hard to understand why, Romney ran a much better campaign than McCain? “

Because he wasn’t perfect or pure enough for them. They are the Akin/Mourdock voters.

[Bratch]

The simple reason he lost was because less Republicans (and perhaps Independents) voted in 2012 than in 2008.

Hard to understand why, Romney ran a much better campaign than McCain?

That's easy.

McCain picked a movement Conservative as his running mate. Sarah Palin galvanized the base and attracted a much higher turnout.

[Political Junkie Too]

Hard to understand why, Romney ran a much better campaign than McCain?

This article suggest that Romney did NOT run a better campaign.

I don't know where you reside, but here in California we were spared the campaign ads that ran in the swing states. According to the article, Romney had no strategy for his ad purchases. He did not run summertime ads while Obama was bashing the heck out of Romney. His anticipated September ad buy astonishingly skipped key Ohio markets, and his lack of ad purchase planning forced him to pay a five times premium for the same ads that Obama ran (think of buying an airplane ticket on the day of the flight vs. buying the ticket weeks in advance, and you have Romney's ad buying practice).

The ads that Romney did run were soft, high-road ads that lacked punch. The "Gingrich attack" ads that Romney ran in Florida during the primaries never ran against Obama. Many here suspected that would be the case, and it was.

Those are not the makings of a well-run campaign.

-PJ

[ducttape45]

Hard to understand why, Romney ran a much better campaign than McCain?

Romney lost because he alienated the Tea Party and evangelical voters during the RNC. Those are the groups that stayed home. And as the GOPe continues to parade moderates and RINOs as presidential candidates, the GOPe will continue to lose more and more ground.

They are destroying any chance of bringing a viable candidate to the people, and they are helping to destroy the nation.