Then you don’t understand marketing. Be it products, services or ideologies, it is neccessary to label things, and have them labeled, in a manner more appealing than the competition.
Look at Chicken fil a. They have done better than ever, after being called out for being Christians. At least half of America is fairly Conservative. It is time for the giant to stop graveling at the feet of nasty, repulsive "liberals" and stand up.