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To: Red Steel

I feel this is a silly question, but what is the rationale behind asking (landline respondents) for the “youngest adult” at home?


48 posted on 11/04/2012 1:55:46 PM PST by thecodont
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To: thecodont

Because you don’t want to just talk to the person who picked up the phone. In most households the majority of the time it is picked up by the same person. It’s an effort to randomize the sample. Just talking to whoever picks up the phone brings a bias into the sample.


133 posted on 11/04/2012 9:05:32 PM PST by PaulZe
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