Their was a story at I think it was Ali_Pundit with his Obama contact, that Team Romney sent an internal poll to an underling and it went to the top, Axelrod and Jarret came unglued and Obama then said "You didn't build that"....
The point is, they are probably playing to his weaknesses and it wouldn't surpise me if they have a shrink aboard to learn how to play him.
Another point to your shell game, Yes, they rop-a-doped him by going after his weak 08' winners, but now he is going after his deep blue prize give-me's.
If that rumor of a purposefully leaked memo is correct, and they got under their skin, their internals back then were way better than anyone knew, and potentially Team Obama knew they were weak in more places than they ever let on.