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Here's Why Google Could Disappear in Five Years: Pro
CNBC ^ | 19 Oct 2012 | Cadie Thompson

Posted on 10/21/2012 5:55:10 AM PDT by TigerLikesRooster

Here's Why Google Could Disappear in Five Years: Pro

Published: Friday, 19 Oct 2012 | 12:25 PM ET

By: Cadie Thompson Technology Editor, CNBC.com

Google may be on its way out as the dominant player in search, according to one analyst — and could even "disappear" in as little as five to eight years if the competitive pressures that ultimately claimed other search giants start to take root.

In the wake of a surprisingly weak earnings report, Eric Jackson, Ironfire capital founder and managing member, said Google Google [GOOG 681.79 -13.21 (-1.9%) ] could easily find itself fending off the woes that eventually took hold at embattled Yahoo! [YHOO 15.84 -0.16 (-1%) ].

"They could disappear in five to eight years and disappear in the sense that Yahoo used to be the king of search. Now, for all intents and purposes, Yahoo has disappeared," Jackson said Thursday on CNBC's "Squawk on the Street".

(Excerpt) Read more at cnbc.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; Technical; Testing
KEYWORDS: apple; google; revenue; siri
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1 posted on 10/21/2012 5:55:14 AM PDT by TigerLikesRooster
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To: TigerLikesRooster; PAR35; AndyJackson; Thane_Banquo; nicksaunt; MadLibDisease; happygrl; ...

P!


2 posted on 10/21/2012 5:56:27 AM PDT by TigerLikesRooster (The way to crush the bourgeois is to grind them between the millstones of taxation and inflation)
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To: TigerLikesRooster
Google shopping, for example, has been changed to only show paid results in a way that should generate a lot of money for the company, Jackson said.

If true, Google just shot itself seriously in the foot.

Many moons ago I switched to Google from Yahoo specifically because they didn't pull such crap.

A search engine that gives preference to paying clients immediately loses all credibility.

3 posted on 10/21/2012 6:01:01 AM PDT by Sherman Logan
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To: TigerLikesRooster

Of course.. these products follow the course of all consumer products.... the public will tire and want the new new.


4 posted on 10/21/2012 6:01:23 AM PDT by Katya (Homo Nosce Te Ipsum)
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To: Sherman Logan

I stopped using Google about a year ago.

Got tired of the direction they tried to guide me into.


5 posted on 10/21/2012 6:05:07 AM PDT by Venturer
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To: TigerLikesRooster

Google is not going away anytime soon.


6 posted on 10/21/2012 6:16:47 AM PDT by smokingfrog ( sleep with one eye open (<o> ---)
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To: Venturer

I could probably make Google a bunch of money.

I’ve been noticing something lately on NRO and other sites that have side-ads, and something I really hate, popups.

The ads keep showing me sites I’ve looked up recently on Google, such as Choice Hotels and DeWalt Factory Outlet. Presumably because Google is tracking me and showing me ads they think I want to see.

Here’s the problem. I already have been to Choice Hotels. Why don’t the ads show me other hotel websites or sites touting other aspects of travel?

For the DeWalt Tools site info, why don’t they show other tool sellers?

Seems like Google’s tracking algorithms are terribly primitive. Amazon seems to do a much better job of extrapolating from a user’s search pattern to what else he might be interested in.


7 posted on 10/21/2012 6:24:54 AM PDT by Sherman Logan
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To: Sherman Logan
A search engine that gives preference to paying clients immediately loses all credibility.

It's just on the shopping side. The organic search you use when you want to find something still appears per their page rank algorithm.

8 posted on 10/21/2012 6:25:47 AM PDT by Poison Pill (Take your silver lining and SHOVE IT!)
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To: Poison Pill

Don’t care.

I used Shopping simply because it was a place to find stuff for sale that wasn’t being advertised.

Now I won’t use it anymore, or at least much less often.


9 posted on 10/21/2012 6:33:08 AM PDT by Sherman Logan
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To: Poison Pill

Don’t care.

I used Shopping simply because it was a place to find stuff for sale that wasn’t being advertised.

Now I won’t use it anymore, or at least much less often.


10 posted on 10/21/2012 6:39:37 AM PDT by Sherman Logan
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To: TigerLikesRooster

I don’t know if Google will last or not, but some pretty big names have come and gone. This is exactly why I don’t use the cloud to store my backup data. What happens to all that data when, if, (probably someday) Carbonite fails?


11 posted on 10/21/2012 6:48:08 AM PDT by umgud (No Rats, No Rino's)
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To: Sherman Logan

This is called “remarketing.” They follow you around the internet and keep showing you ads. It can be effective for high volume sites.


12 posted on 10/21/2012 6:59:16 AM PDT by ModelBreaker
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To: TigerLikesRooster
Google search results have gotten increasingly useless for me.

Plus, with searching from the address pane in latest browsers, I rarely even get to the Google search result window.

13 posted on 10/21/2012 7:07:39 AM PDT by Trailerpark Badass (So?)
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To: AdmSmith; AnonymousConservative; Berosus; bigheadfred; Bockscar; ColdOne; Convert from ECUSA; ...

Thanks TigerLikesRooster.

If Zero wins the election, Google will be another government acquisition; all online forums will either require verified ID or will vanish; and there will be federal “outreach” workers in every neighborhood.


14 posted on 10/21/2012 7:18:21 AM PDT by SunkenCiv (https://secure.freerepublic.com/donate/)
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To: Sherman Logan
I used Shopping simply because it was a place to find stuff for sale that wasn’t being advertised.

It always was being advertised. Merchants feed those products into Google's system. The problems was that because they didn't charge the merchant to do it,there was no barrier against merchants throwing tons of stuff into the system that they didn't have just to get site traffic. By making the merchants pay to list, Google cleared out a lot of spammy or error prone listings.

15 posted on 10/21/2012 7:30:15 AM PDT by Poison Pill (Take your silver lining and SHOVE IT!)
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To: Sherman Logan

If you have already clicked on Choice Hotels, you are more likely to click on them again than to click on another hotel chain. Based only on your Choice Hotels click, they could reasonably assume that you are more likely to click on another hotel, car rental, etc, than to click on an ad for Joe’s Crab Shack, but Choice is still the most likely than anything else and clicks are what they get paid for.

These people are PhDs and experts at data mining, with immense data sets and the hardware to mine them. They know what works.


16 posted on 10/21/2012 7:33:54 AM PDT by Darth Reardon
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To: Sherman Logan

Giving search results pushing a leftist political ideology is not wise, either. Identifying your brand with radical Obama, socialism and the jihadist Arab Spring, is not wise either. But Google did it.


17 posted on 10/21/2012 7:50:36 AM PDT by SaraJohnson
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To: Darth Reardon
These people are PhDs and experts at data mining, with immense data sets and the hardware to mine them. They know what works.

It's probably more accurate to say they think they know what works; the problem with some companies/cultures/people is that when they get some authority/credibility they cease to consider other, differing points of view. (How many PhDs believe in anthropogenic global "climate change"?)

If you're going with a "know what works"-type mentality then you're likely going to be a lot more like Niklaus Wirth and his metric for compiler quality (self-compilation speed) embraced to the degree that he had an entire subsystem ripped out because it violated the metric. The problem though is that a lot of people get invested in the designs of what they've already done and thus consider only micro-optimization rather than re-design; but this also applies politically too, people get invested in a party and some go off the deep-end, fanatically supporting a candidate that they otherwise would consider crap [*cough romney *cough].

18 posted on 10/21/2012 8:09:55 AM PDT by OneWingedShark (Q: Why am I here? A: To do Justly, to love mercy, and to walk humbly with my God.)
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To: TigerLikesRooster

Basically the mobile devices (smartphones) are going to screw google just give it time. Screw them the way it has and is yahoo and Facebook.

All because on mobiles>>>

a— advertizing is lot less visible so less eye-catching
b- advertisers know this thus a google cannot charge (does not charge) as much for this advertising
c— even if you do click through on a mobile device there is far less chance of you scrutinizing and imbibing what you land on and advertisers know this


19 posted on 10/21/2012 8:23:23 AM PDT by dennisw (Government be yo mamma - Re-elect Barack Obama)
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To: TigerLikesRooster

Technology evolution. There aren’t many buggy-makers around anymore, either. Things are just moving more quickly than they used to.


20 posted on 10/21/2012 8:30:31 AM PDT by bannie ("The gov't that robs Peter to pay Paul can always depend upon the support of Paul.")
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