I live in Florida and am happy to say that I’ve seen numerous Romney commercials on the cable channels. I’d say they’ve been about two times the number of Obama ads in my area. I’ve also seen tons of both Connie Mack and Bill Nelson commercials.
I’m really glad that Romney’s apparently only using his ads in a targeted, strategic manner. As far as bang for your buck, local ads on a wide variety of stations are the best choice, since we have the electoral college. Why would his ads need to be seen in Texas, or California, or New York? That might just mean he would have less money for targeted ads in Florida, Ohio, and Virginia. Remember 2000—even just swaying a small number of extra voters in the key swing states may be much more important than accruing a larger popular vote nationwide.
OK. I get that. But let me ask you something.
Do the people in Florida never leave the state? Do they not travel for business, or to visit relatives or go on vacation? When they do travel, do they scrupulously avoid any exposure to mass media?
Do they have relatives, friends or business aquaintances who may have some infuence upon them who live in other states?
I wonder if this targeting business may not be too clever by half. I am in Texas and I’ve seen a zillion Obama ads. Now Filth ain’t winning Texas, I have no doubt about that. And it’s possible that they’re just THAT stupid and spending money here for no good reason. Maybe. But I wonder.
Hank