The ice house draws people of all stripes, recent college grads up to veterans and retirees. Lawyers, engineers, plumbers, teachers, and day laborers. Beer runs the gambit from cheap Busch tallboys up to Lone Star,Bud, Miller, up to imports and regional “craft” beers.
Price is factor in some peoples’ buying habits. But among those resistant to local beers, wheats, IPAs, etc (anything that isn’t Miller Light or Bud Light) are consistent liberal Democrats (the kind who will start arguments with total stragers in bars over politics).
From my observation, some of them go with the status quo.
With the “consistent liberal Democrats” I referred to, I’ve observed them turning up their noses even at free kegs of better beer.