It's sort of like being engaged. You wouldn't break off your engagement for a new woman who seemed a lot like your wife but promised to be just a little nicer to you than she is. She would have to convince you that not only is she WAY better than your fiance in every way, but that your fiance isn't who you thought she was, and lied to you.
The ad is for Ohio.
People in Ohio have been depressed over work for almost 4 decades.
People there crave work, They want pride.
Obama offers crumbs.