I would bet network TV news is following the same curve.
My sister and brother in law work in advertising. It is dying. Not only are people using the DVR to skip the commercials (which the people providing the DVR can see), but more and more people are watching over the Internet.
The buyers can also monitor ad clicks from Internet ads, and know that that is declining as well. The way things are going, we may see all of the entertainment options we grew up with die out.