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(Elizabeth) Warren may retool TV ads -- Is urged to show a personal side
Boston Globe ^ | September 12, 2012 | Frank Phillips

Posted on 09/12/2012 4:17:58 AM PDT by Zakeet

Democratic Senate candidate Elizabeth Warren — amid growing unrest from party activists and leaders — is facing pressure to make a major shift in her television advertising with a new series of commercials that seek to soften her image, while focusing more directly on her GOP rival, Senator Scott Brown.

According to top Democratic leaders in Massachusetts, Warren campaign advisers are considering a new strategy that will be aimed at toning down what those leaders call the preachy tone that has dominated her ads until now. Instead, some of the spots would rely more on the voices of voters from all walks of life describing what Warren’s supporters say is the warm personality of a popular university professor. They would also zero in on Brown, acknowledging that while he is a likable public figure, he is not the moderate Republican that he makes himself out to be.

Television ads are considered critical to wooing independent voters in one of the most hotly contested Senate races nationwide.

[Snip]

The pressure on Warren to shift her media strategy comes as Democrats, including some in Washington, have become worried that her commercials give off an unappealing image. Several of the spots that ran through the summer featured Warren speaking directly to the camera, projecting what they termed a know-it-all and even off-putting likeness.

With her animated speaking style and tendency to gesticulate, Warren at times comes across as a “scolding advocate,” they said, while Brown’s own ads have helped him polish his image as a likable, Massachusetts-rooted political figure.

(Excerpt) Read more at boston.com ...


TOPICS: News/Current Events; Politics/Elections; US: Massachusetts
KEYWORDS: 2012election; fauxcahontas; lieawatha; ma2012; massachusetts; senate; warren
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Braves that work-um for Squaw with high cheekbones make-um rain in pants because squaw lose-um to vote to Long Knife ... Indian princess need send-um up new smoke signals heap fast!

1 posted on 09/12/2012 4:18:04 AM PDT by Zakeet
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To: Zakeet

Good idea. Perhaps a video of her making pemmican in the lodge for her children would take the edge of her public image.


2 posted on 09/12/2012 4:21:27 AM PDT by wideawake
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To: wideawake

Yes, she should definitely talk about her personal experience. Tell us about Chief Grandfather High Cheekbones, and what it was like as an American Indian at Rutgers Law.


3 posted on 09/12/2012 4:29:37 AM PDT by jocon307
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To: Zakeet

She’s as prickly as a porcupine, and Brown needs to run with that. Any opportunity for one of his people to ask her an incendiary question on camera during an unscripted moment, and who knows what she will blurt out. Which almost always looks awful.


4 posted on 09/12/2012 4:30:07 AM PDT by yefragetuwrabrumuy (DIY Bumper Sticker: "THREE TIMES,/ DEMOCRATS/ REJECTED GOD")
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To: Zakeet
She shows less war paint and maybe a papoose
5 posted on 09/12/2012 4:30:31 AM PDT by bmwcyle (Corollary - Electing the same person over and over and expecting a different outcome is insanity)
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To: Zakeet
"her commercials give off an unappealing image."

Ya can't polish a turd.

6 posted on 09/12/2012 4:36:35 AM PDT by FroggyTheGremlim ('Nancy Pelosi is a DINGBAT.' - Gov. Sarah Palin)
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To: Zakeet
the Native Butterprincess box is fun for all ages...the little label she holds can be cut out and the knees put in its place...

FUN


7 posted on 09/12/2012 4:41:09 AM PDT by Vaquero (Don't pick a fight with an old guy. If he is too old to fight, he'll just kill you.)
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To: Vaquero
Ah, yes. How I fondly remember my sixth grade pastimes back in '62. It was the only way to sneak a peak back in those dark days.


8 posted on 09/12/2012 4:48:09 AM PDT by ProtectOurFreedom
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To: Zakeet

I’m in NH, but we re in the Boston TV market so we are deluged with Warren’s “the system is rigged against you” ads. She’s a disgrace.

My youngest daughter is a college student and works at The Gap. She said her employment quiz asked questions like Warren’s (to test your honesty).

Questions like:

Is the system rigged?

Is it okay to steal a couple of items from a million dollar company, will they even notice since they make millions?

Do you think people cheated their way to land better jobs?

Etc.


9 posted on 09/12/2012 4:53:57 AM PDT by nhwingut (Sarah Palin 12... No One Else)
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To: Zakeet; raccoonradio

“Democratic Senate candidate Elizabeth Warren — amid growing unrest from party activists and leaders — is facing pressure to make a major shift in her television advertising with a new series of commercials that seek to soften her image”

SHE’S GETTING HAMMERED!!1!


10 posted on 09/12/2012 4:56:35 AM PDT by martin_fierro (< |:)~)
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To: Zakeet

What is she going to do? Wash her dirty laundry in front of the camera? I can’t stand listening to woman, everyone of her commercials come across as a woman whining that women don’t grow up to be men and it’s not fair.


11 posted on 09/12/2012 4:57:23 AM PDT by This I Wonder32460
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To: Zakeet

I was told her indian name was Dances With Facts.


12 posted on 09/12/2012 4:58:45 AM PDT by From The Deer Stand
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To: Vaquero

Sweet Cream? More like sour milk.


13 posted on 09/12/2012 4:59:13 AM PDT by This I Wonder32460
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To: ProtectOurFreedom

Are you my cousin? I remember one of my cousins showing me this back in the 1970’s.


14 posted on 09/12/2012 5:00:44 AM PDT by This I Wonder32460
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To: ProtectOurFreedom

Are you my cousin? I remember one of my cousins showing me this back in the 1970’s.


15 posted on 09/12/2012 5:01:05 AM PDT by This I Wonder32460
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To: ProtectOurFreedom
titular head of Mass. wampum taxers


16 posted on 09/12/2012 5:01:47 AM PDT by Vaquero (Don't pick a fight with an old guy. If he is too old to fight, he'll just kill you.)
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To: Zakeet

Lie-a-watha.


17 posted on 09/12/2012 5:02:44 AM PDT by SERKIT ("Blazing Saddles" explains it all.......)
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To: martin_fierro
SHE’S GETTING HAMMERED!!1!

Now, now, we must be culturally sensitive!

SHE'S GETTING TOMAHAWKED!!!!

18 posted on 09/12/2012 5:03:11 AM PDT by COBOL2Java (I'm not voting for Obama, so therefore I must be helping Romney!)
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To: SERKIT

Perfect!


19 posted on 09/12/2012 5:03:35 AM PDT by MayflowerMadam
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To: Zakeet
"I'm not an Indian, I'm you".

From a new Lizzy Warren ad

20 posted on 09/12/2012 5:04:18 AM PDT by JPG (Make it happen.)
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