100% correct. That was one thing that scared me during our convention...when asked why they didn't layout Obama's failures, one top consultants said (paraphrasing)'people already know that stuff...'. That scares me, because no, the average person knows things stink, but do not hear what Obama is doing to contribute. The evidence is there and Obama needs to be put on the spot.
R&R are also spending a lot of money on GOTV efforts. This past weekend, they hit 20 million voters. I think they have done this several weekends already. Right or wrong, I think they are taking a different approach than over saturation of advertising. People turn it off after a couple dozens ads, even if you agree with the ad. We know there are millions of conservative and evangelicals who didn’t vote in 2008. Enough to have won it for McCain/Palin, and enough to put Romney over the top.
Regardless of what we think of Romney, he is very very bright. R&R are taking a different approach. Time will tell if it is successful.