Posted on 09/09/2012 3:29:22 PM PDT by GR_Jr.
Now that the dust has settled from the two conventions, the Romney campaign has started to “carpet bomb” swing states with a fabulous new ad! (And I have often been critical of their past efforts).
The ads, different in each of the swing states, each open with Romney’s speech at the Convention saying: “This president can ask us to be patient. He can say it is somebody else’s fault. But he cannot tell us that we are better off now than when he took office.” The ads each then speak about the problems of the state in question and then go to the Romney Plan for each state.
The focus on the key question of whether we are better off now than four years ago is brilliant. It thoroughly exploits the opening Obama — and particularly — Clinton left for Romney at their convention. By telling Americans they are better off now than four years ago, the Democrats are really asking us to believe their speeches, not the evidence of our own eyes. Americans won’t fall for it and the Democrats have left themselves open to their devastating answer: “Hell no! We are not better off! Not by a long shot! And if you think we are, you’re living on another planet.”
Then the ads go into the specific issues facing each state. Particularly impressive is how they target Obama’s failure to stand up to China. By making China a key issue in the election (see our chapter on China in Screwed), Romney leads with his strength and undermines the outsourcing argument of the Democrats. In other states, he speaks of losses through defense cuts and, in Florida, on stopping home foreclosures.
Good for the Romney campaign! These ads will move the numbers.
You can view all of Romney’s “A Better Future” ads by state below:
Would hardly say these are great ads. They are short on specifics IMHO.
Too bad the Republicans didn’t use the convention to tell who BO really is and what would happen if he gets reelected. Waste of time trying to be nice.
Meh
Political ads are not infomercials. That is why they are 30 or 60 seconds.
If they spent the whole time reading policy papers, we would have people complaining how boring they are!
They are short on details, but it’s hard to go into detail in 30 seconds.
They are state-specific, and they’re aimed not at us, the convinced, but at those who somehow still can’t make up their minds.
Keep in mind that the vast number of voters are INCAPABLE of staying focused for more than perhaps the 30 seconds that each of these ads run.
The whole idea is to get those with perpetually glazed eyeballs to wake up long enough to ask themselves, What the hell has happened here?
All vaguely negative, but not enough so to turn off the potential aroused former sleepers - but enough so they at least rub their eyes.
The ads are just okay.
Dick Morris is a fraud. This man simply says what he thinks his audience wants to hear. He is wrong much or most of the time. I do believe one can still find his book, Condi vs Hillary: The Next Great Presidential Race, on Amazon.
As they say in the advertising business, you sell the sizzle, not the steak.
I was messing with my iPhone last night and on Rhapsody they had a link to the Chicago police dispatch audio. In real time you can listen to the dispatcher. I’m sure there are other ways to listen to them.
I have listened to scanners and whatnot for years. I have never heard anything like I did last night listening to the Chicago police dispatcher. It was like listening to a war zone. I was amazed. Black male hoodie. Black male with gun and hoodie. Over and over. All sorts of calls.
Romney needs to take some of this audio and make an ad. It is powerful stuff.
Right on both counts.
I hope this is just setting the stage for some truly incisive anti-Obama ads.
YOU DON’T WANT TO BE TOO SPECIFIC BECAUSE THE LIAR WILL STEAL ANY GOOD IDEAS
Pretty weak ads, especially for Ohio. We’ve heard all the job promises before and all the “I won’t cut defense” promises. They amount to nothing.
Why not come out swinging?
They are short on specifics IMHO.They are 30 second ads.
I agree. Very lame adds. They do not hit hard at all. I would call it pitiful. . . .
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