I’m following the self-appointed experts on Twitter (Goldberg, York, etc). And basically the Romney strategy for the fall is to persuade undecided (’08 Obama) voters and not make them feel stupid (for voting for the marxist).
It’s a risky strategy and has the potential to turn off the base as much as it lures squishy indies. I am not convinced at all that this will work. By not attacking Obama you allow him to become the nice guy who is given a couple extra swings at the ball - and maybe four more years. It’s the exact opposite of the Tea Party ‘10 strategy to frame Obama as a far left ideologue, which worked.
When you hear things like that, it's really, really hard to believe that the Romney campaign isn't populated with double agents from the other side. Maybe the reason Obama really put gay marriage in the platform is to convince gays within the Republican establishment to sabotage the Romney campaign with bad advice to help Obama?
Wherever it comes from, that is an unprecedentedly stupid so-called strategy. There is no psychological basis for why that would work and no historical precedent for such a thing ever working. If you make people feel good about voting for Obama, they will 100% absolutely vote for him again. It is basic human nature. Pepsi doesn't run an ad saying, Coke is good and we don't blame you for drinking it, but, uh, can you try us too, maybe, please? Or, nevermind, just do whatever you want, we understand the appeal of Coke.