Why are all the new bulbs at least 10x as much? Any dumbass knows the answer to this question. It has nothing to do with conserving energy IMO and more about greasing palms.
They're not.
I've switched to a Walmart brand "Lights of America" (Chinese made, unfortunately). More lumens than the 60 watters I was buying. Uses 14 watts (I measured it). Costs about a dollar a bulb. Dunno about life yet - claim is 10000 hours but I only switched last December.
Tried some a few years ago - they lasted from 20 seconds to 20 hours, but they all died. These have lasted since Dec with no casualties.