That's up from the 1,091 theaters it played in over the weekend, when it took in $6.2 million between Friday and Sunday for a per-screen average of $5,940 - the best of any film in wide release. It added another $1.2 million at the box office Monday.
Produced for roughly $2.1 million, the film - with its catchphrase, "Love Him. Hate Him. You Don't Know Him" - has made $10.3 million since its release seven weeks ago and has surpassed "Bully" as the year's top-earning documentary.
The expansion will surely benefit from the buzz surrounding the ongoing Republican National Convention. Part of it will target the Heartland, a primary focus of the long-term rollout strategy according to MJM Entertainment's Mark Joseph, who is handling the film's marketing with co-director John Sullivan.
Theaters also will be added in New York, Portland, Los Angeles, Boston, Austin, Tex., and San Francisco. Joseph was still analyzing Monday's box-office numbers and said the expansion count remained fluid.".......
