The "ministry of propaganda" (formerly known as the "mainstream media") still has a HUGE amount of clout.
I hate to say it, but FR is something of an "echo chamber" where it's easy to forget that not everyone thinks like many do here. I work in an industry where we have to deal with SOX, Dodd-Frank, and the CFPB, yet far more than half of the people I work with are Obama supporters. Everyone on them could very well be put out of work by Obama and his regime. But they're going to vote for him.
With very few exceptions, everyone I know get their new from the ministry, whether it's the NY Slimes, the KC Red Star, or any of the alphabet networks. Even people with access to high speed Internet don't really use it for keeping up to date on news and current events.
Mark
You might want to plug the FoxNews evening lineup to them: O'Reilly-Hannity-Van Susteren. Far from perfect, but still an improvement upon what they are currently reading and watching. Also, would it be dangerous to expose them to Limbaugh or Hannity on radio while you're at work?