Forget that the 2013 Malibu is a step backward for GM. The reality is that leftists overwhelmingly buy foreign-branded vehicles. Add to that all the newly minted anything-but-GM crowd and you have a perfect storm. I hope the UAW is happy.
You are right on the money. I travel pretty much every week and about half the time my rental car is a Chevy. Truthfully they’re nice enough cars. They can be competitive car vs car.
The problem is not the product; the problem is what ‘they’ have done to the GM BRAND.
To your point about the “newly minted anything-but-GM crowd” too many in the market would buy anything BUT a GM, and the Progressives all want to drive their foreign marques. Who’s left? A much smaller available market.
GM and the gummint have ruined the stature of the GM brand. THAT is a HUGE loss in value/goodwill. The stock NEEDS to be lower.