I agree, but this doesn't seem so difficult to fix. People understand what a household budget is, and that you can have weekly, monthly, or even annual budgets for your household. They also understand that if you go over budget you run a deficit.
It just needs to be pointed out in straightforward terms that every minute, of every hour, of every day, of every week, for the entire year, for every year he's been in office, Obama has spent way more than the government had, and that he didn't even bother to make a budget to follow. It's pretty easy to make this case in a way that is compelling.
You might underestimate how difficult it is. Many do not have a clue what a family budget is...including my wife.
To give another example, many are confused about what it means to be rich. They see celebrities flaunting bling and think that spending a lot of money as proof of wealth. They don’t see shares of stock as wealth. For example, they think Bill Gates is wealthy because he has a fancy house. They see the government spend money and think that
is proof that the government is rich and has no problems.
What people who think like us don’t realize is that when “normal” people hear class warfare rhetoric, they interpret “rich” totally different from what we do.
The education can be done. But it won’t be easy. And it won’t be done by those who don’t understand the non-ideological voter, which is the swing voter.