Chick-Fil-A Brand Approval Rating Plummets

Towelroad ^ | July 28 2012 | A. Towleroad

[scottjewell]

The controversy caused by Chick-fil-A COO Dan Cathy's interview, in which he said the company was "guilty as charged" for making large donations to anti-gay causes, has not been good for the restaurant's brand, GLAAD reports:

Chick-Fil-A and the Top National QSR Sector were measured with YouGov BrandIndex's Index score, the company's flagship brand health measurement.

The Index score is an average of key scores measuring quality, impression, value, reputation, satisfaction and willingness to recommend. All measurements were filtered for adults 18+ who have eaten fast food in the past month. The Top National QSR sector average includes such brands as Pizza Hut, Arby's, Papa John's, Domino's, Taco Bell, KFC, McDonald's, Burger King, and Long John Silver's.

Chick-fil-A's index score has dropped 26 points since Dan Cathy's interview:

YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

On July 16th, the day the Baptist Press published its Dan Cathy interview, Chick-Fil-A's Index score was 65, a very substantial 19 points above the Top National QSR Sector average score that day of 46.

Four days later, Chick-Fil-A had fallen to 47 score, three points below the Top National QSR Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score compared to the Top National QSR Sector average score of 43.

[scottjewell]

Yes, its long overdue. . .

[catfish1957]

I have never met anyone who admits to eating McDonalds but everytime I pass one it is mobbed.

My guess it is tired parents letting their rug rats loose in the playground. It sure isn't the food.

[catfish1957]

When will America have had enough of the bullying from the gay community? I’ve had enough, that’s for sure. It’s time to push back, and push back hard. Take the gloves off.

Back in the old days in college we used to harass fags. Not too long ago I felt guilty about it. Not any more.

[Osage Orange]

Fair enough