I will be cancelling my Amazon Prime membership today.
I just checked my Amazon Prime membership. It would have renewed automatically next week, but I turned off automatic renewal and will let it expire.
Amazon reaps a double reward from Prime. Beyond the up-front 79 bucks, it gets a lot of customer loyalty. The membership fee is a sunk cost and, all things being equal, the fact that shipping from Amazon is then free for a year means that they have positioned themselves to be the cheapest alternative in most cases.
So now, due to their stand on gay marriage, they have lost that edge, in addition to the $79, from at least two subscribers. Here’s hoping there are many more.