Whodathunk that hiring Ellen Degenerate as Spokelesbo, and launching an All-Gay, All-The-Time ad campaign for a company that sells primarily to families and children, would have an adverse effect?
I know, right? Duh-huh-huh-huh-huh!
I'm glad they were out front about it, so that the market could punish them swiftly. Whereas Proctor & Gamble, the housewares firm that has made money from families for over a century, keeps on showing the happy mommy/daddy/children families in all their coupons and print ads, but underwrites the obscene Gay Games, involves itself in gay politics in its HQ state of Ohio, imposes "sensitivity" and "diversity" propaganda on its employees, and features gay kissing in the several soap operas it sponsors. Rank hypocrisy of the silent-but-deadly variety.
This is it exactly. Look at JCP's footprint -- far more God's Country than gay country...