[GOPJ]

Everyone knows investors don’t want to just make money and care more about social issues. Correlation does not equal causation.

The store has made it's feelings known about people like me - - the 'traditional' types... They don't want us. If we shop there they'd be calling us gay-marriage-a-phobes or some other name. Who needs it?

[Wyatt's Torch]

And that's fine. You are certainly free to do that. BUt that has very little if anything to do with the stock price. That's about financial fundamentals. Ron Johnson has screwed the company with his retail pricing model and that is what is killing traffic and same store sales. As an example my wife went there a few months back and found it very confusing and frustrating and she won't go back because of the pricing model. Here's a Forbes article about the Citi analyst talking about how confusing it is: J.C. Penney Shoppers Struggle To Understand New Price Scheme: Citi