That we are all required to earn credits for physical activity, or else.
SEC. 4004 ø42 U.S.C. 300u–12¿. EDUCATION AND OUTREACH CAMPAIGN REGARDING PREVENTIVE BENEFITS.(c) MEDIACAMPAIGN.—
(1) IN GENERAL.—Not later than 1 year after the date of enactment of this Act, the Secretary, acting through the Director of the Centers for Disease Control and Prevention, shall establish and implement a national science-based media campaign on health promotion and disease prevention.
(2) REQUIREMENT OF CAMPAIGN.—The campaign implemented under paragraph (1)—
(A) shall be designed to address proper nutrition, regular exercise, smoking cessation, obesity reduction, the 5 leading disease killers in the United States, and secondary prevention through disease screening promotion;
(B) shall be carried out through competitively bid contracts awarded to entities providing for the professional production and design of such campaign;
(C) may include the use of television, radio, Internet, and other commercial marketing venues and may be targeted to specific age groups based on peer-reviewed social research;
(D) shall not be duplicative of any other Federal efforts relating to health promotion and disease prevention; and
(E) may include the use of humor and nationally recognized positive role models.
So there will be big money in creating the propaganda. But wait! There is more... There will be incentives!
SEC. 4108 ø42 U.S.C. 1396a note¿. INCENTIVES FOR PREVENTION OF CHRONIC DISEASES IN MEDICAID.(a) INITIATIVES.—
(1) ESTABLISHMENT.—
(A) IN GENERAL.—The Secretary shall award grants to States to carry out initiatives to provide incentives to Medicaid beneficiaries who—
(i) successfully participate in a program described in paragraph (3); and
(ii) upon completion of such participation, demonstrate changes in health risk and outcomes, including the adoption and maintenance of healthy behaviors by meeting specific targets (as described in subsection (c)(2)).
(B) PURPOSE.—The purpose of the initiatives under this section is to test approaches that may encourage behavior modification and determine scalable solutions.(snip)
(A) IN GENERAL.—A program described in this paragraph is a comprehensive, evidence-based, widely available, and easily accessible program, proposed by the State and approved by the Secretary, that is designed and uniquely suited to address the needs of Medicaid beneficiaries and has demonstrated success in helping individuals achieve one or more of the following:
(i) Ceasing use of tobacco products.
(ii) Controlling or reducing their weight.
(iii) Lowering their cholesterol.
(iv) Lowering their blood pressure.
(v) Avoiding the onset of diabetes or, in the case of a diabetic, improving the management of that condition.
We all know how the FedMob applies incentives.