What I cannot understand, from a business standpoint, why the Chicago Fire would endorse homophilia/heterophobia and upset its large Hispanic fan base....as Hispanics (regardless of national background) are no supporters of homosexuality
I know liberals and homophilia supporters do not want to admit it, but the biggest opposition to homophilia is within their own base...minorities.
This is a bad business move by the Fire
I think that major sports should stay out of social/political issues. Whenever they get involved, they inevitably seem to endorse the liberal side of an issue. Why they do that, who knows. But, to deliberately alienate over half of your fan base, just to make a political statement, seems unwise.
Whether from a business standpoint, a marketing standpoint, or a community standpoint, it’s hard to see how it makes sense for this team to endorse homosexuality.