Sears is probably desperate, or at least they were:
Last summer 2011, Sears was selling gay porn online and was called out by AFA. They have since removed the DVDs from their online venue, but I recall reading the original AFA post with the links, and it was absolutely explicit lesbian and gay porn.
http://www.allrightmagazine.com/parenting/afa-you-wont-believe-what-sears-is-selling-now-8399/