Apple customers are price insensitive. They know what they want and are willing to pay more for it. They do not care about specs and data that do not affirm their purchase decisions.
THESE ARE THE BEST PEOPLE TO SELL TO.
If I sold a product, I’d want to sell to people like this. I’m not like this, but it’s easy for me to figure out why Orbitz would rather sell to an Apple person than to me.
The price differential for comparably equipped systems has all but evaporated over the past decade at retail.
Where a price differential still survives is with the hobbyist builders of Windows computers, dying breed though they are, with even Microsoft beginning to offer out of the box, closed systems.
These are the skinflints who couldn’t give a rat’s patootie about aesthetics and go to extremes in pursuit of cheap, the sort who empty out condiment bins in restaurants and strip hotel rooms of toilet paper, towels, soap and shampoo.
I don’t blame Orbitz at all for sending these people where they’d cause the least embarassment, lol.
Sure, if I was selling I would love that audience, it is what I do partly base my service business on although I offer something that justifies all of the added price.
I was merely pointing out that the wealthy also chose Obama as their preferred candidate to lead the nation.