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The Apple philosophy is to limit what devices can do, and Microsoft’s is to expand the things they can do. MS wants to be all things to all people. That’s hard to do.

But Job’s “total control” gave us such wonders as the one-button mouse, the keyboard with no cursor keys, cases you can’t open without special tools, and Big Brother oversite of what “apps” users are allowed to run.

The Surface has a lot of new technology that redefines how a table can be used. The iPad is for content consumers only. The Surface is clearly intended for content consumers and content creators. All things to all people.

I willing to bet in three years the iPad will look a lot more like the Surface than visa versa.

"All things to all people" is what is so frustrating (for me, at least) about Microsoft. It ends up not doing any one particular thing the best it could be done.

If you want content consumption, do a tablet.
If you want content creation, do a computer.

“The Apple philosophy is to limit what devices can do, and Microsoft’s is to expand the things they can do.”

That, and affordability, are the big reasons why MS dominates the market, and Apple fans just can’t process that. Most people want a computer that will do what they want it to do, not what the manufacturer decides that they should want to do.