Exactly!
Look under the “SALE” tag and you’ll see the regular price is often the sale price.
Sale doesn’t necessarily mean it’s less!
But I do like Kohls.
I’ve never noticed that the sale price is the regular price at Kohls, but I have seen it just a few pennies different at some stores—never at Kohls though. Wal-Mart actually tried to do the clearance price the same as the regular price the other day on a kid’s toothbrush. I took it back when I found out by looking it up online. Also Wal-Mart will do the few cents different sales price.
What Kohls does do is have a shirt for $40 then say it’s now half off. Well the shirt was not worth $40. $20 is the actual regular price in reality, but you think you are getting it half off. I do like that they offer 30% off periodically for their credit card holders and you can use this on clearance items that are sometimes 80% off. I mostly buy clearance items at Kohls when I have a 30% coupon. I always laugh when the cashier tells me at the end, “You spent $4.53 today and saved $161.80.” Yeah right! That’s an actual receipt of mine BTW. I did have $40 of Kohls cash to use on that too. They’re still making a profit and I’m getting some discount.