I’ll never understand why well established brands spend egregious coin rebranding themselves instead of providing new products or services.
Eliminating sales was just plain stupid.
My grandmother could have told him that...
I used to LOVE JCP. But this new marketing ploy is not good. I do not even look at their ads. Even if I was not offended by their trend toward supporting gay families, I hate the “specific” single item strategy in their recent ads. They show like ONE polo shirt style, say the price is always $19.99 or whatever... instead of having a sale of 40% off on all men’s knit shirts. If I don’t like the one pictured, I am not even going there. If I do like the one pictured, I am not going there, because it would seem like the single item might be selling in the hundreds or thousands, and who wants the same shirt everyone else has?
I was in the store a few months back, looking for “clearance” racks on baby clothes. They did not have “clearance” racks any more. Not good.
Kohls knows how to do the sales. You may not be getting the deal you think you are, but they know how to lure the customers in and make them think they are getting a deal.