“I’m not a techie at all. Is this important?”
Think of it this way... If this were a company seeking out potential customers who love subs and sandwiches, data mining would provide a means for identifying and segmenting out those individuals from the general population for targeted marketing efforts. It is a great way to reduce your marketing and advertising costs, but it in no way guarantees that the prospective customers will be interested in or act on your offer. This is especially true in this case, where the data mining efforts are all designed to sell a “turd sandwich” (Barack Hussein Obama).
This is nothing more than socialist MSM propoganda attempting to pump up the “turd” and dispirit those who will vote against him in November. It is irrelevant.
Please don’t try to confuse us by calling that douche bag a turd; if we’d had a genuine turd to vote for in 2008 we might not have had him at all.