If only they had laser warfare, decapitations, dinosaur beatdowns, explosions, fires, and accordion playing galore like you see in this soccer game you would probably actually have people tune in to watch the race!
http://www.youtube.com/watch?v=AleYSkW2LoQ&feature=youtu.be
I think they should throw in a tanker truck that comes around the various corners of the track, rolls over, and smashes into competing cars.
http://www.youtube.com/watch?v=7dypVgSEQ_Y&feature=youtu.be