[SparkyBass]

why would a company pay money for a product that would cause consumers to buy their product less frequently?
that’s a wrench in the whole “crashing by design” works.

[xp38]

You underestimate marketing. Condiment company X introduces new versions of LiquiGuide bottles but reduces the amount so instead of say a 750 ml bottle the LiquiGuide bottle is 700 ml but with plenty of flash packaging to let you know you will get all of that 700 ml and nothing will be left stuck in the bottle. You also raise the price slightly to cover said marketing and added production costs.

[houeto]

why would a company pay money for a product that would cause consumers to buy their product less frequently?

Companies spend billions on top of billions each year letting everybody know that they are 'green' and care.

[Smokin' Joe]

why would a company pay money for a product that would cause consumers to buy their product less frequently? that’s a wrench in the whole “crashing by design” works.

New! Improved! (repackaged in a slightly smaller bottle) with the selling point that 'it all comes out in the end'!

...and only a modest price increase...

but, "You get it all!"

Yeah, they'd pay for it--and make money on it, too.