Oh it will happen, but it’s going to cost you. There are already a million solutions coming down the pike. Some will be winners, some will be losers, but none of them will be free.
That’s the free market, baby. When demand exceeds supply, the price goes up.
There isn’t a provider out there that is prepared for 50% of it’s base to start using 100+ gigabytes a month, but everyone knows that it’s coming. They’ve built a pricing model that is based on subscribers using half that, and it won’t last. It’s the free market, baby, and consumers love their Netflix enough to pay.
I’ll make you another prediction right now. Those new services that are springing up left and right, like HBO GO, and Showtime Online? Expect to see cable providers exempt those from the monthly data caps that are coming.